Why guaranteed
A promotion where nobody loses.
Most promotions ask people to stand a chance. Nearly everyone who enters loses, and learns that your brand doesn’t pay. Jireward has no draw. Every reward it promises is paid.
A draw teaches 299,000 people that you don’t pay.
They bought your product, sent the code and got nothing. That is the lesson your promotional budget bought, delivered at national scale to exactly the customers who chose you.
A national draw
The same budget, on Jireward
Each dot is 1,000 people who bought your product. The money spent is the same either way. What changes is how many of your customers ever see it.
Loyalty is built in four steps.
Each one only works once the step before it does. A lucky draw never gets past the first.
- 1
Trust
Every reward arrives. They stop doubting the pack.
- 2
Habit
Buy 4, earn KES 200. The next purchase has a reason.
- 3
Voice
You ask, they answer, you pay them for it.
- 4
Memory
How many come back, and how many go quiet.
Kenya’s new gambling law is about chance. Jireward has none.
Since 2026, a promotion where people stand a chance of winning is a prize competition under the Gambling Control Act.
A prize competition needs
- A licence from the Gambling Regulatory Authority
- A KES 5 million security bond
- At least 30% Kenyan shareholding
- Adverts approved in advance, with responsible-gambling messages
A Jireward campaign
- Every valid code pays the reward it promises
- No draw, and no winners to announce
- Nobody who buys goes home with nothing
It is structured to sit outside the chance-based promotions the Act regulates.
Summarised from the Gambling Control Act, No. 14 of 2025, and its 2026 regulations, as of September 2026. Ask your own advocate how the Act applies to your promotion.
The same budget, spent two ways.
- Who gets paid
- A chance promotion: One person, or a handful
- Jireward: Everyone who buys, on the terms you set
- What most customers experience
- A chance promotion: Losing
- Jireward: Being paid
- The second purchase
- A chance promotion: No reason to make one
- Jireward: Multi-scan rewards it
- What you learn
- A chance promotion: Who your winners were
- Jireward: How many buy, how often, and what they think
- What you pay for
- A chance promotion: A fixed prize pool, whether it sells or not
- Jireward: Each verified purchase
- Unspent budget
- A chance promotion: Spent
- Jireward: Comes back to your wallet
- Licence
- A chance promotion: A prize competition licence, with a KES 5M security bond
- Jireward: No chance element to license1
- Advertising
- A chance promotion: Pre-approved by the regulator, with responsible-play messaging
- Jireward: Ordinary marketing rules1
1Under Kenya’s Gambling Control Act, 2025, as of September 2026. Not legal advice: see the law, above.
Not sure which column your next promotion sits in?
Stop teaching your customers that you don’t pay.
Bring your next promotion to a call. We’ll show you what it looks like when every buyer wins.