Breakdowns
How Kenya’s reward programmes actually work.
Plain analyses of the loyalty schemes and on-pack promotions Kenyan shoppers already use: what you earn, what it’s worth, and what the brand can learn from it.
Safaricom Bonga Points
Safaricom Bonga Points: what a point is actually worth
Kenya’s biggest loyalty programme, read from its own terms: how you earn, what a point converts to, why the number moved, and what none of it tells a brand.
20 September 20265 min read
Under-the-crown promotions
Under the crown: how Kenya’s on-pack code promotions work
Buy a bottle, look under the cap, SMS the code, stand a chance. The mechanic every Kenyan knows, read from the terms and conditions.
20 September 20266 min read
Naivas and Carrefour MyCLUB
Supermarket loyalty cards: what the till knows that your brand doesn’t
Naivas and Carrefour both know who bought what, down to the basket. If you make the product in that basket, here is exactly how much of it reaches you.
20 September 20264 min read
Run it on 100,000 packs and see what comes back.
Start with one product. You set the reward and the budget, and whatever isn’t scanned comes back to you.