Resources

Two tools before you commit a budget.

Both take a minute, neither asks for your email, and both use the rules and the arithmetic we use ourselves.

Or read something.

We write about what promotions teach the people who enter them, and we take apart the reward programmes Kenyan shoppers already use.

Run it on 100,000 packs and see what comes back.

Start with one product. You set the reward and the budget, and whatever isn’t scanned comes back to you.